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Transforming Laminar's Digital Presence with Custom Web Design & Effective SEO

A user-friendly website with over 100 pages for Laminar Pte Ltd, optimized for SEO, speed, and mobile responsiveness.

Professional custom website design for an Australian small business in Sydney
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Project Overview

Laminar Pte Ltd, a leading provider of pipeline equipment and flood protection solutions, partnered with Ten-GB to revamp their extensive website with over 100 pages to accommodate their vast range of products. The challenge was to create a design that was not only visually appealing and user-friendly but also ensured that potential customers could easily find the specific products they needed. From content writing to SEO optimization, Ten-GB delivered a comprehensive solution that elevated Laminar’s digital presence and positioned them prominently in search engine rankings.

Data visualization showing website traffic increase for Australian company. laminar logo light tengb
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Challenges in Developing a Comprehensive Website for Laminar Pte Ltd

Managing a Large-Scale Website with Over 100 Product Pages

Laminar Pte Ltd's website overhaul required the development of more than 100 pages to accommodate their extensive product catalog. The challenge was to design an intuitive navigation structure that would allow users to quickly find the products they needed without getting lost in a complex web of information. Ten-GB had to ensure that every product page was easily accessible, logically categorized, and provided a seamless user experience.

Streamlining Content and Overcoming Industry Jargon

Another major challenge was creating content for such a vast website, especially given the highly technical nature of the engineering and construction industry. Ten-GB took on the task of understanding complex product details and industry jargon to write clear, relevant, and concise content for each product page. Streamlining the content to be suitable for the website while maintaining technical accuracy was crucial in ensuring both SEO performance and user engagement.

Mobile Responsiveness and Speed Optimization for Image-Heavy Pages

With numerous product pages containing high-resolution images, optimizing the website for mobile responsiveness and speed was a critical challenge. Ten-GB implemented a mobile-first design approach and conducted massive work on optimizing image sizes, compressions, and lazy loading techniques. The objective was to create a fast, responsive website that performed well across all devices, enhancing user experience and reducing bounce rates.

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Solutions for Laminar's Website Overhaul

Ten GB focused on developing a website and SEO strategy that would enhance Laminar’s digital presence, elevate its search rankings, and improve lead generation for the Singapore  market.

User-Centric Design and Streamlined Navigation

  • Alignment With Brand Identity

    Designed a clean and modern website layout that aligns with Laminar Pte Ltd’s brand identity and enhances visual appeal.

  • Well-Organized Structure

    Developed an intuitive navigation structure with a well-organized mega menu and all products page to help users easily locate products among the 100+ pages.

  • Simplified UI

    Simplified the user interface (UI) with clear categorization of products, ensuring visitors can quickly find the information they need without getting overwhelmed.

Strategic Content Development and SEO Optimization

  • Content Strategy

    Collaborated closely with Laminar Pte Ltd to understand complex product details and industry jargon, allowing for clear, concise, and SEO-friendly content writing.

  • Maintained Technical Accuracy

    Streamlined content across 100+ product pages to focus on relevant and valuable information that resonates with target audiences while maintaining technical accuracy.

  • First Page Ranking on Google

    Implemented a comprehensive SEO strategy targeting high-value keywords like "pipeline equipment Singapore," "valve supplier Singapore," and "demountable flood barriers," successfully achieving first-page rankings on Google for these terms.

Advanced Mobile and Performance Optimization

  • Mobile-First Approach

    Adopted a mobile-first approach to ensure the website is fully responsive, providing a seamless user experience across all devices, including desktops, tablets, and smartphones.

  • Speed Optimisation

    Optimized loading speeds by compressing images, implementing lazy loading techniques, and minifying CSS, JavaScript, and HTML, ensuring that the image-heavy pages load quickly without sacrificing quality.

  • Improved User Engagament and Leads

    Enhanced overall site performance through caching strategies and server-side optimizations, resulting in reduced bounce rates and improved user engagement, especially on mobile devices.

Our Commitment to Making an Impact

Increased Organic Traffic
10 %

Following the new website launch and SEO optimization, Laminar Pte Ltd saw a 40% increase in organic traffic within the first four months. The enhanced site architecture, targeted keywords, and optimized content helped attract more relevant visitors looking for pipeline equipment and flood protection solutions.

Improvement in Engagement
5 %

With a focus on mobile-first design and performance optimization, there was a 60% improvement in mobile user engagement. The faster loading times, improved navigation, and optimized images contributed to a more satisfying user experience, leading to longer session durations and reduced bounce rates.

SEO Keywords Ranking
10 %

Laminar Pte Ltd’s website achieved first-page rankings on Google for competitive keywords like “pipeline equipment Singapore,” “valve supplier Singapore,” and “demountable flood barriers.” This success in SEO significantly boosted their visibility in search results, driving targeted traffic and increasing business inquiries.

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Testimonial

Aws Abdullah
I am thrilled to share my experience working with TEN GB on building our business website, laminar.com.sg. From the very beginning, their team demonstrated exceptional professionalism, creativity, and technical expertise. They took on the challenge of developing a comprehensive website with over 100 pages and delivered a product that exceeded our expectations in every way. I highly recommend TEN GB to any business looking to elevate their online presence and drive tangible results.
Aws Abdullah
Senior Regional Manager, Laminar Pte. Ltd.
Website wireframe for a Singapore digital campaign

Looking to enhance your digital presence with a custom, SEO-optimized website?

Get in touch with TeN-GB to discuss your project needs. Whether in Sydney, Melbourne, or beyond, we can help your business achieve outstanding results online.

35. "Modern, interactive user interface for Australian corporate client"

Clients Review

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Aws Abdullah
Senior Regional Manager, Laminar Pte Ltd
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I am thrilled to share my experience working with TEN GB on building our business website, laminar.com.sg. From the very beginning, their team demonstrated exceptional professionalism, creativity, and technical expertise. They took on the challenge of developing a comprehensive website with over 100 pages and delivered a product that exceeded our expectations in every way. The new website is not only visually stunning but also highly functional and user-friendly. The seamless navigation and responsive web design have significantly enhanced our online presence. Since the launch of the new site, we have seen a remarkable 30-40% increase in business enquiries, which speaks volumes about the effectiveness of their work. Their dedication to understanding our business needs and translating them into a powerful online platform has been truly impressive. Based on their great work on our website, we worked with them on our second website laminar.my as well. I highly recommend TEN GB to any business looking to elevate their online presence and drive tangible results. Their expertise and commitment to excellence have made a significant positive impact on our business, and we couldn't be happier with the outcome.
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Nurul Nadhira
IT Administrator, Madrasah Wak Tanjong Al-Islamiah
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We had an excellent experience with Ten-GB Pte Ltd when they developed our school website, mwti.edu.sg. The website they designed is not only visually stunning but also highly functional and user-friendly. They did an outstanding job streamlining all our content and ensuring the site contained relevant information for teachers, parents, and students. Everything is now well-organized and easily accessible, greatly improving our communication with all stakeholders. One of the highlights was the after-sales training they provided. Our staff can now update the website whenever necessary, which has been incredibly helpful. The team at Ten-GB Pte Ltd was consistently supportive, making sure we were comfortable managing the site on our own while helping us troubleshoot issues whenever required. I highly recommend Ten-GB Pte Ltd to anyone in need of a professional and reliable web design agency. They made the entire process smooth and efficient, and we are very pleased with the final result.
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Nasreen Khalid
CEO, Scope Quantum
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I highly recommend Zeenath Jaleel for the exceptional work on the TEDXQurum website development in 2017. She was co leading the event organizing and was in charge of website content, flow, development and modernization. Her expertise in web design and development was evident in the seamless, user-friendly, and visually stunning site created. Zeenath demonstrated remarkable attention to detail, creativity, and professionalism throughout the project. Her ability to understand our vision and translate it into an engaging online platform was impressive particularly considering we wanted to be the most memorable TEDX event in Oman. She was always responsive to feedback, provided timely support, and ensured the website was optimized for performance and accessibility. Zeenath is a top-notch web developer who would be an asset to any project.
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Sabirah Samsudin
Admin, Madrasah Wak Tanjong Al-Islamiah
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I am delighted to share my experience working with Ten-gb on our e-commerce website for our school, shop.mwti.edu.sg. We needed a platform to streamline the process of parents ordering books and uniforms for our school, and they delivered it in just two weeks! The website is user-friendly, efficient, and has made a world of difference for our school community. Parents can easily navigate the site to find and order everything they need, saving them a lot of time and hassle. Our school team managed to save a lot of time too tracking orders and payments. I highly recommend the team to anyone in need of a reliable and efficient web design service. Their work has greatly improved our ordering process, and we couldn't be happier with the results.
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Nadhira Koyakutty
Adjunct Faculty, NIEC
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Credible developer with incredible results. Must try!!! 👌🏼👌🏼👌🏼
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Rabie Hayan
Business owner
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I wanted to find someone to build a website and contemplated if it was worth paying for it or build a website on my own. After trying it and decided it was too much of a hassle, I found Ten-gb Singapore and decided to go with them. The price I paid was definitely fair and worth it! They did a professional Web design job seamlessly, I couldn't be happier with the results! Thank you!