Learn how Ten-GB revamped Tree Cutting’s online presence with a custom website design, optimized for user experience, speed, mobile responsiveness and SEO.
Tree Cutting, a prominent provider of professional tree cutting and maintenance services in Malaysia, collaborated with Ten-GB to transform their digital platform. The goal was to create a modern, responsive, and SEO-optimized website that would improve user experience, drive organic traffic, and boost lead generation. With a focus on service clarity and user engagement, Ten-GB delivered a solution that enhanced their reputation and generated more qualified leads for the business.
The previous Tree Cutting website had an outdated design that lacked a clear structure for showcasing their wide range of services. Users found it difficult to understand the scope of services offered, which led to high bounce rates and low engagement. The challenge was to create a modern design that clearly presented the various tree cutting and maintenance services while keeping the website user-friendly and visually appealing.
The old website had a cluttered layout and ineffective navigation, making it challenging for visitors to find relevant information quickly. Users often got frustrated with the complicated menu structure and lack of a clear path to service details or contact forms. Improving user experience by simplifying the navigation and making key services more accessible was a crucial challenge.
The original website was not optimized for search engines, resulting in low visibility on search engine results pages (SERPs) for important keywords related to tree cutting services. Additionally, the website lacked clear calls to action (CTAs) and optimized contact forms, which affected lead generation and conversion rates. The challenge was to implement an effective SEO strategy and improve conversion elements to attract more qualified leads.
Developed a clean and modern website design that aligns with Tree Cutting’s brand and showcases their range of services more clearly.
Created dedicated service pages with detailed information about each service, including tree pruning, removal, stump grinding, and emergency tree services, making it easy for users to understand what is offered.
Integrated high-quality images and icons that visually represent each service, enhancing user engagement and making the site more visually appealing.
A comprehensive SEO strategy was implemented to improve the website’s search engine visibility and ensure it ranks for critical keywords.
We targeted keywords such as "tree cutting website portfolio," "tree cutting services Malaysia," and "tree pruning Malaysia" to align with the local market’s search behavior.
Titles, headers, and meta tags were optimized with these keywords to ensure high relevance for search engines.
Simplified the navigation structure by reorganizing the menu and grouping related services, ensuring a more intuitive browsing experience.
To drive more conversions, the site was designed with clear calls to action and user-friendly contact forms.
Strategic calls-to-action were placed throughout the site to encourage visitors to inquire about specific services like tree cutting and pruning.
Easy-to-use contact forms were implemented, making it simple for potential clients to request quotes or consultations.
Designed and optimized lead generation forms, strategically placing them on service pages and the homepage to capture more inquiries and increase conversion rates.
The new SEO strategy and optimized content structure led to a 45% increase in organic traffic within the first six months of launch. By targeting relevant keywords and providing valuable content, Tree Cutting achieved higher visibility in search engine results, attracting more qualified visitors.
With an improved layout and enhanced navigation, Tree Cutting saw a 55% boost in user engagement, as visitors were more inclined to explore multiple service pages. The clearer pathways and easier access to information reduced the bounce rate significantly.
The website achieved first-page rankings on Google Malaysia for key terms such as “tree cutting website portfolio” and “tree pruning services Malaysia.”
Partner with ten-gb in Sydney to create a professional, SEO-optimized website that showcases your services and drives more leads. Let’s work together to grow your business and drive your online growth!
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